OnePlus starts local IoT production with Optiemus in Noida under ₹6,000 Cr Project Starlight, beginning with Bullets Wireless Z3.
Optiemus Partnership Marks Start of Local Wireless Audio Production Under ‘Project Starlight’
Noida, June 2025 – OnePlus has taken a strategic leap in Indian manufacturing by partnering with Optiemus Electronics (OEL) to begin local production of IoT devices starting with the Bullets Wireless Z3 neckband. This move under the ₹6,000 crore Project Starlight signals the smartphone maker’s ambition to transform India into a global IoT manufacturing hub.
Key Developments
1. Manufacturing & Investment
✔ Production Started at OEL’s Noida facility (initial focus: wireless audio)
✔ ₹6,000 Crore Investment over 3 years (₹2,000 crore/year)
✔ Beyond Smartphones – Expands from phone assembly to full IoT ecosystem
2. Product & Market Strategy
🎧 Initial Focus: TWS earbuds & neckbands (mid-premium segment)
🔗 Future Roadmap: Smartwatches, tablets under consideration
📈 Localization Push: Increased BOM-level Indian components
3. Strategic Benefits
- Faster Time-to-Market for Indian consumers
- 25-30% Cost Optimization via reduced import duties
- Stronger Supply Chain post-pandemic disruptions
Why This Matters for India?
🔹 Electronics Self-Reliance – Aligns with PLI 2.0 for IT Hardware
🔹 Job Creation – 5,000+ direct/indirect jobs expected
🔹 Export Potential – “Made in India” IoT for global markets
Leadership Insights
Robin Liu, CEO, OnePlus India:
“Project Starlight isn’t just about cost—it’s about building tech for India, in India. Our OEL collaboration accelerates this vision.”
Ashok Gupta, Chairman, Optiemus Group:
“This partnership elevates India’s electronics manufacturing capabilities to global standards.”
Optiemus’ Role
🏭 Two Noida Facilities – Dedicated OnePlus production lines
🛠️ End-to-End Expertise – From PCB assembly to refurbishment
🌐 Proven Track Record – Supplies to Indian & global brands
Project Starlight: Three-Pillar Approach
1️⃣ Durability – India-specific product testing
2️⃣ Service Excellence – Faster repairs via local parts
3️⃣ Local Innovation – Hyderabad R&D center expansion
Market Context
📊 India’s TWS Market – Growing at 35% CAGR (2024-28)
🇮🇳 PLI Boost – $300B electronics production target by 2026
🌍 Global Shift – Apple, Samsung also expanding Indian manufacturing
What’s Next?
📅 2025-26: Scale-up wireless audio production
🔄 2026 Onwards: Possible smartwatch/tablet manufacturing
🤝 More Local Partners – Display, battery makers in talks
