South Korean electronics giant Samsung has announced that its latest flagship Galaxy S25 series will be manufactured at its Noida facility in India. The announcement was made by JB Park, President and CEO of Samsung Southwest Asia, during the global launch event in San Jose, USA, on January 22, 2025.
Made in India Initiative
- The Galaxy S25 series, which includes the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, will be locally produced at Samsung’s advanced Noida plant.
- Contributions from Samsung’s R&D centre in Bengaluru, the largest outside South Korea, played a crucial role in developing the phone’s cutting-edge AI capabilities.
Key Features of Galaxy S25 Series
- Enhanced Performance:
- Powered by the custom Snapdragon 8 Elite Mobile Platform for Galaxy, offering superior AI-driven on-device processing.
- Integrated with an AI-enhanced operating system for smarter and more intuitive user experiences.
- Next-Gen Camera:
- The ProVisual camera system enables advanced photography and videography.
- The Galaxy S25 Ultra features a 6.9-inch QHD+ display, a 50MP ultra-wide sensor (upgraded from 12MP), and a 5,000mAh battery.
- Sustainability Initiative:
- The Galaxy S25 is the first Samsung smartphone to incorporate 50% recycled cobalt in its batteries, sourced from old Galaxy devices or discarded batteries.
Market Positioning
- Priced starting at $800, the Galaxy S25 series targets the ultra-premium smartphone segment, competing directly with Apple in the Indian market.
- Samsung is confident that the S25 series will exceed the popularity of its predecessor, the Galaxy S24.
Indian Consumer Focus
- JB Park noted that Indian users are among the most active adopters of Samsung’s AI tools, such as the improved “circle to search” feature, which facilitates quick recognition of phone numbers, emails, and URLs for seamless interaction.
Leadership Statements
- JB Park: “The Galaxy S25 series will reinforce Samsung’s leadership in the premium smartphone segment while strengthening our Make in India commitment.”
- TM Roh, President, Mobile Experience Business: “This launch redefines how we interact with technology and highlights Samsung’s commitment to sustainability and innovation.”
With its manufacturing hub in Noida and the contribution of Indian R&D efforts, the Galaxy S25 series reinforces Samsung’s growing footprint in the Indian market and its global leadership in smartphone innovation.
