Ambani-Owned Beverage Brand Expands Eastern India Footprint with New Facility in Begusarai
Patna– In a major boost to Bihar’s industrial growth Reliance Consumer Products Limited (RCPL) will set up a new ₹1,000 crore Campa Cola bottling and manufacturing plant in Begusarai district. The 35-acre facility marks Reliance’s latest move to strengthen its presence in eastern and northeastern India just two months after launching a similar plant in Assam.
Key Highlights of the New Campa Cola Plant
✅ ₹1,000 crore investment in Begusarai, Bihar
✅ 35-acre integrated facility (bottling + manufacturing)
✅ Second major beverage investment in Bihar (after SLMG’s ₹1,500 cr Coca-Cola plant)
✅ Part of Reliance’s pan-India FMCG expansion
✅ Expected to cross ₹1,000 crore turnover in FY25
Why Bihar?
🔹 Strategic location for eastern & northeastern markets
🔹 Growing demand for affordable beverages
🔹 State government support (BIADA allotted land to EPIC Agro Product Ltd, Campa’s producer)
Campa Cola’s Aggressive Growth Strategy
Since Reliance acquired Campa in August 2022, the brand has:
✔ Launched multiple variants – Cola, orange, lemon, energy drinks
✔ Expanded into sports & hydration drinks (Raskik, Spinner)
✔ Entered international markets (UAE, eyeing Africa & Asia)
✔ Disrupted cola segment with competitive pricing & higher retailer margins
Abneesh Roy, Nuvama Institutional Equities:
“Campa is now focusing aggressively on eastern India. We expect pan-India manufacturing & distribution soon.”
Bihar’s Beverage Industry Boom
This is the second major beverage investment in Bihar recently:
- SLMG Beverages (Coca-Cola bottler) investing ₹1,500 crore in Buxar
- Plans for another ₹1,500 crore plant in the pipeline
Reliance’s FMCG Ambitions
- Aiming to rival Coca-Cola & Pepsi in India’s ₹20,000+ crore soft drink market
- Scaling supply chain & logistics nationwide
- Leveraging Reliance Retail’s distribution network
What’s Next?
- Construction begins soon in Begusarai
- More plants expected as Campa expands nationally & globally
- Increased competition in India’s cola wars
A New Cola War Brewing in India
With Campa’s pricing strategy and Reliance’s distribution muscle, the brand is poised to reshape India’s beverage market, challenging global giants while boosting local manufacturing and employment.
