Boosting Local Manufacturing and Employment in Northeast India
In a significant push for the beverage industry in Northeast India Reliance Consumer Products Ltd (RCPL) the fast-moving consumer goods (FMCG) arm of Reliance Retail, has inaugurated its state-of-the-art Campa and Beverages bottling plant in Guwahati. The launch was graced by Assam Chief Minister Himanta Biswa Sarma, marking a milestone for both the company and the region’s industrial growth.
This modern facility, developed in collaboration with Jericho Foods and Beverages LLP, spans over 6 lakh sq. ft., making it one of the largest beverage production plants in Northeast India.
A Game-Changer for Assam’s Economy and Employment
The newly launched plant is set to generate hundreds of direct and indirect job opportunities, giving a major boost to Assam’s economy. Speaking at the inauguration, Assam CM Himanta Biswa Sarma lauded the initiative, stating:
“This project will not only provide quality beverages at an affordable price but will also create employment and contribute to the industrial development of Assam. Indian brands like Campa Cola can compete with global players while maintaining top-notch quality.”
Production Capacity and Cutting-Edge Technology
The Guwahati plant boasts an impressive initial production capacity:
✔ 10 crore litres of carbonated soft drinks (CSD)
✔ 18 crore litres of packaged drinking water
It features two high-speed bottling lines equipped with world-class technology:
🔹 600 bottles per minute (BPM) CSD line
🔹 583 BPM packaged drinking water line
This expansion strengthens RCPL’s vision of reviving India’s heritage brands and promoting local manufacturing.
Reliance’s Vision: Reviving Campa Cola and Strengthening Market Presence
Reliance reintroduced Campa Cola, a nostalgic brand from the 1970s and 80s, into the market last year. With this bottling plant, the company aims to expand its footprint across Northeast India and beyond.
What’s Being Produced at the Guwahati Plant?
The facility will manufacture and distribute:
✅ Campa Cola, Campa Orange, Campa Lemon
✅ Power Up energy drinks
✅ Packaged drinking water (Independence and Sure Water brands)
These beverages will cater to the growing consumer demand in Assam, North Bengal, and other Northeast regions while also supporting potential supply expansion across India.
Reliance and Jericho: A Strategic Partnership for Growth
Reliance has partnered with Jericho Foods and Beverages LLP, a first-generation business from Assam, to bring this project to life. Ketan Mody, COO of RCPL, emphasized the strategic importance of this expansion:
“This plant marks a key milestone in our vision to scale up indigenous beverage production. It will create jobs, boost the regional economy, and deliver high-quality products to Indian consumers.”
Meanwhile, Ashis Agarwal, Founder of Jericho Foods, expressed pride in being part of this revolutionary expansion:
“This is a proud moment for Jericho Foods as we establish Assam as a leading manufacturing hub for beverages. Our focus remains on excellence and innovation.”
A Big Step Toward Self-Reliance and Economic Growth
This expansion aligns with the Indian government’s ‘Make in India’ and ‘Atmanirbhar Bharat’ (Self-Reliant India) initiatives. By leveraging local production capabilities, Reliance is ensuring world-class beverage manufacturing within India.
With the Northeast emerging as a key economic hub, this bottling plant is set to redefine the region’s role in the FMCG and beverage sector.
Final Thoughts: What This Means for Indian Consumers
Reliance Consumer Products Ltd’s new Guwahati plant promises:
✔ Affordable beverages without compromising on quality
✔ Job creation and economic development
✔ Increased availability of Indian brands in local and national markets
With this expansion in the Northeast, RCPL is strengthening its presence in India’s beverage sector, making high-quality, affordable drinks accessible to more consumers.
🚀 Stay tuned for more updates as RCPL continues its growth journey!
