MSI Commences Laptop Manufacturing in India : Taiwan-based global laptop maker MSI has officially launched its manufacturing operations in India, marking a significant milestone in alignment with the government’s “Make in India” initiative. The company’s first facility in Chennai will focus on producing two of its popular laptop models—the MSI Modern 14 and the MSI Thin 15.
Driving the ‘Make in India’ Mission
With India emerging as one of MSI’s fastest-growing markets, the decision to manufacture locally underscores the company’s commitment to contributing to India’s burgeoning tech ecosystem. According to MSI, the Chennai facility will deliver laptops adhering to global standards, catering to the increasing demand for high-performance devices in the Indian market.
MSI stated:
“India has become one of MSI’s fastest-growing markets. As demand for high-performance laptops rises, MSI is excited to offer locally manufactured devices that meet global standards.”
MSI Modern 14 and Thin 15: Made in India
The initial focus of the Chennai facility will be on producing the Modern 14 and Thin 15 laptop models. These India-made laptops will be priced competitively, with the MSI Thin 15 starting at Rs 73,990 and the Modern 14 starting at Rs 52,990.
Expanding Reach and Accessibility
To bolster its presence in India, MSI plans to expand its network of touchpoints, including:
- Laptop brand stores
- Retail partnerships with Croma and Reliance Retail
This strategy is aimed at increasing accessibility for Indian customers and ensuring that MSI products are readily available across the country.
Future Plans: Meeting Diverse Needs
Looking ahead, MSI has ambitious plans to expand its product lineup by introducing more powerful configurations of its Thin series laptops, tailored to meet the diverse needs of Indian consumers.
John Hung, NB General Manager of MSI India, emphasized the importance of this strategic move:
“India has long been a key focus for MSI, and the country’s growing demand for high-performance laptops has been integral to our decision to begin manufacturing locally. This marks a new era in MSI’s journey, enhancing operational efficiency while contributing to India’s role as a global tech leader.”
Why India?
India’s expanding tech ecosystem and rising demand for high-performance laptops have made it a strategic market for MSI. Local manufacturing not only enhances operational efficiency but also aligns with India’s journey to becoming a global leader in technology and manufacturing.
Key Highlights of MSI’s Local Manufacturing Move
- Products Manufactured Locally:
- MSI Modern 14
- MSI Thin 15
- Price Range:
- Modern 14: Starts at Rs 52,990
- Thin 15: Starts at Rs 73,990
- Retail Presence Expansion:
- Increased touchpoints with Croma, Reliance Retail, and exclusive brand stores.
- Future Outlook:
- More powerful laptop configurations tailored for Indian customers.
FAQs : MSI Commences Laptop Manufacturing in India
1. What is the significance of MSI’s Chennai facility?
The Chennai facility is MSI’s first manufacturing unit in India, contributing to the government’s “Make in India” initiative while catering to local demand for high-performance laptops.
2. Which models are being manufactured in India?
The MSI Modern 14 and MSI Thin 15 are the first models to be manufactured locally.
3. What is the price range of these laptops?
The Modern 14 starts at Rs 52,990, and the Thin 15 starts at Rs 73,990.
4. What are MSI’s plans for the Indian market?
MSI plans to introduce advanced configurations of its Thin series laptops and expand its retail network across India to enhance accessibility.
5. How does this align with the ‘Make in India’ initiative?
By manufacturing locally, MSI supports India’s goal of becoming a global technology and manufacturing hub, while creating products that meet international standards.