Haldiram’s to build 4th NCR facility for frozen snacks/RTE foods after UP approval. Targets urban professionals with ₹662cr investment.
Project Highlights
💰 Investment: ₹662 crores
📍 Location: Noida, Uttar Pradesh
🍛 Product Focus: Frozen & ready-to-eat snacks
🏭 Facility Count: 4th in NCR (including Sec-155 plant)
📜 Approval: UP Cabinet grants Letter of Comfort
Strategic Expansion
1. Production Capabilities
- New Category Entry: First major foray into frozen foods
- Scale Up: Expands capacity beyond traditional snacks
- Tech Integration: Likely automated packaging lines
2. Market Positioning
📈 Premiumization: Targets urban working professionals
🛒 Retail Synergy: Complements existing biscuit/namkeen lines
❄️ Cold Chain Boost: Strengthens frozen distribution network
Uttar Pradesh Food Processing Push
✅ State Support: Fast-tracked approvals under UP Industrial Policy
🍴 Sector Growth: Complements Mega Food Park in Greater Noida
👷 Employment: Expected 500+ direct jobs
Haldiram’s NCR Manufacturing Footprint
| Location | Specialization | Year Established |
|---|---|---|
| Sector 155 (Noida) | Biscuits & snacks | 2023 |
| Greater Noida I | Namkeen production | 2015 |
| Greater Noida II | Packaging unit | 2018 |
| New Facility | Frozen/RTE foods | 2025-26 (est) |
Industry Context
🍱 $3B RTE Market: Growing at 16% CAGR (2023-28)
❄️ Frozen Foods Boom: 22% growth post-pandemic
🛒 Private Label Threat: Defense against Reliance/FMCG giants
What’s Next?
📅 Construction Start: Expected Q3 2024
🚚 First Shipments: Target Diwali 2025 launch
🌍 Export Potential: Middle East/NRI markets
*Project to strengthen Haldiram’s ₹7,000cr+ brand value. Competes with ITC, MTR in premium RTE segment.* 🍘🏭
