Greenlam’s new Naidupeta plant will produce 7M HPL sheets/year using German continuous press tech, supported by ₹329cr AP govt incentives.
Key Project Highlights
✅ Investment: ₹1,147 crore (₹329 crore govt incentives)
✅ Location: Naidupeta, Andhra Pradesh
✅ Production Capacity:
- 7 million HPL sheets/year
- 2.9 lakh cubic meters particle boards/year
✅ Technology: German Dieffenbacher Continuous Press System
✅ Employment: Expected to create 1,500+ direct/indirect jobs
Strategic Manufacturing Expansion
Facility Specifications
| Parameter | Details |
|---|---|
| Technology Partner | Dieffenbacher GmbH (Germany) |
| Process | First South Indian plant with continuous press system |
| Sustainability | Complies with global environmental standards |
| Market Position | Will become South India’s largest wood panel facility |
Government Support
✔ 35% capital subsidy
✔ 2.25% turnover incentive
✔ ₹1/unit power tariff subsidy
✔ Duty reimbursements
Market Opportunity
Industry Growth Drivers
- $40.98B Indian home decor market by 2028 (4.14% CAGR)
- Urbanization: 35% CAGR in premium interior solutions demand
- Import Substitution: Currently 30% of HPL demand met by imports
Competitive Edge
✔ Vertical integration from raw material to finished product
✔ Proximity to Chennai port for export opportunities
✔ First-mover advantage in South Indian organized wood panel sector
Leadership Commentary
“This facility will redefine quality benchmarks in engineered wood products while supporting India’s self-reliance in premium interior solutions.”
– Greenlam Management
Implementation Timeline
- 2025 Q3: Machinery procurement & installation
- 2026 Q2: Trial production
- 2026 Q4: Commercial operations
Sustainability Features:
✔ Zero liquid discharge system
✔ Biomass-based energy generation
✔ FSC-certified sourcing
Export Potential:
- Middle East
- Southeast Asia
- African markets