Strategic partnership combines Dixon’s electronics manufacturing with Eureka’s cleaning expertise to boost domestic robotic vacuum production.
Strategic Alliance Combines Health-Tech Innovation with Electronics Manufacturing Expertise
Mumbai – In a significant move to strengthen domestic manufacturing of smart home appliances, Eureka Forbes has entered into a strategic partnership with Dixon Technologies (India) for the production of robotic vacuum cleaners. The collaboration will leverage Dixon’s electronics manufacturing prowess to scale up production of Eureka Forbes’ health-tech cleaning solutions.
Partnership Highlights
| Aspect | Details |
|---|---|
| Manufacturing Scope | Full-range robotic vacuum production |
| Facilities | Dixon’s ISO-certified plants |
| Quality Standards | International durability benchmarks |
| Market Focus | Indian smart home appliance segment |
| Strategic Goal | Import substitution & innovation scaling |
Why This Partnership Matters
1. Manufacturing Synergies
✔ Dixon’s EMS Expertise: Proven capabilities in consumer electronics assembly
✔ Eureka’s Brand Strength: 40+ years in home hygiene solutions
✔ Localization Benefits: 30-35% cost advantage over imported units
2. Product Innovation Pipeline
- AI-Powered Navigation: LIDAR and camera-based mapping
- HEPA Filtration: Hospital-grade air purification
- Customization: Voice control integration for Indian languages
3. Market Expansion Strategy
📈 Target Segments:
- Urban households (metro & Tier 1 cities)
- Commercial spaces (hotels, offices)
- Healthcare facilities
🌍 Export Potential:
- Middle East markets
- Southeast Asia
Leadership Perspectives
Pratik Pota, MD & CEO, Eureka Forbes:
“This partnership accelerates our vision of bringing affordable, high-performance robotic cleaners to Indian homes. Dixon’s manufacturing excellence complements our R&D in health-tech solutions.”
Atul B. Lall, VC & MD, Dixon Technologies:
“Our entry into robotic cleaners marks an exciting diversification. We’re deploying our mobile electronics experience to create durable, smart cleaning devices.”
Industry Context: India’s Smart Appliance Boom
🧹 Market Size: $120M robotic vacuum segment (growing at 28% CAGR)
🏭 Make-in-India Push:
- 22% customs duty on imported robotic cleaners
- PLI scheme for appliance manufacturing
🔌 Dixon’s EMS Portfolio:
- LED TVs (40% market share)
- Washing machines (25% OEM production)
Quality & Compliance Focus
🛡️ Certifications:
- ISO 9001:2015
- BIS standards compliance
- IEC 60335 safety norms
🔬 Testing Protocols:
- 10,000+ operational cycle tests
- Dust capture efficiency validation
Future Roadmap
🚀 Phase-1: Launch 2 models by Diwali 2024
📦 Phase-2: Localize motor and battery production by 2025
🌱 Sustainability: Recyclable materials integration
Competitive Landscape
- vs. Chinese Imports: Price parity with superior service network
- vs. Global Brands: Localized features (Indian floor types, voltage stability)