Avery Dennison opens India’s first RFID production plant in Pune, supporting Make in India with locally made AD Cobra inlays for retail, logistics & healthcare.
Avery Dennison Establishes India’s First RFID Manufacturing Plant
Pune, April 23, 2025 – Global materials science leader Avery Dennison has inaugurated India’s first RFID (Radio-Frequency Identification) manufacturing facility in Pune, marking a significant milestone for the country’s automation and supply chain innovation.
Key Highlights:
✔ First ARC-certified RFID plant in India (Auburn University’s RFID Lab)
✔ Produces RFID inlays & labels locally (UHF/HF/NFC frequencies)
✔ Launches AD Cobra inlay – Designed for Indian environmental & operational needs
✔ Supports retail, logistics, healthcare, and apparel sectors
Why This Matters for India?
- Faster Turnaround – Local production reduces import dependency and delivery delays.
- Cost Efficiency – Eliminates import duties, lowering costs for Indian businesses.
- Make in India Boost – Aligns with India’s push for self-reliance in smart technology.
- Job Creation – Expands skilled workforce opportunities in RFID tech.
Leadership Insights
Saurabh Agarwal, VP & GM, South Asia, Avery Dennison:
“Producing RFID in India means quicker response times, better customization, and stronger support for sectors like retail and logistics.”
Kelvin Tan, Sales & Business Development Lead, APAC:
“India’s RFID market is growing rapidly. This facility lets us deliver tailored solutions for Indian supply chains.”
AD Cobra Inlay – Built for India
The new AD Cobra RFID inlay is optimized for:
✔ Dust & humidity resistance (for warehouses & factories)
✔ High read accuracy (even in dense inventory environments)
✔ Anti-counterfeiting (critical for pharma & luxury goods)
RFID Applications in Key Industries
| Sector | Use Case |
|---|---|
| Retail | Real-time inventory tracking, self-checkout |
| Logistics | Automated shipment tracking, reduced losses |
| Healthcare | Medical equipment & drug authentication |
| Apparel | Anti-theft, stock management |
Avery Dennison’s Global Footprint
- Operates in 50+ countries
- 35,000+ employees worldwide
- $8.8 billion sales (2024)
Conclusion
Avery Dennison’s Pune RFID plant strengthens India’s position in smart manufacturing and Industry 4.0. With localized production and Make in India alignment, businesses can now adopt RFID tech faster and cheaper.
