ITC Limited is doubling down on its luxury chocolate ambitions as Fabelle marks a decade of indulgence and innovation.
With plans to double production capacity over the next 15–18 months and expand its retail footprint, the brand is positioning itself to capture the rapidly growing premium chocolate segment in India.
đź“Š Market Insight
- India’s chocolate market: ~₹22,000 crore
- Luxury segment: ~₹1,000–1,200 crore
- Growth: Premium chocolates are expanding at nearly 2x the pace of the overall category
Crafted with precision, nearly 80% of Fabelle’s portfolio is handcrafted by master chocolatiers, with production anchored at key facilities in Haridwar and Bengaluru.
As highlighted by Subash Balar, the brand sees strong headroom for growth, driven by evolving consumer preferences and a rising appetite for premium experiences.
🚀 What This Means
This strategic expansion underscores a larger trend:
Indian consumers are steadily moving beyond mass-market offerings toward experiential, high-quality indulgence.
Fabelle’s journey reflects how storytelling, craftsmanship, and innovation can redefine a category—and set new benchmarks in the FMCG space.
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